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POTTSTOWN PA - Fulton Bank, which operates branch offices in Pottstown and Exeter, says it is introducing a new customer service for customers who are deaf or hard-of-hearing. It can connect them directly to “trained representatives who are fluent in American Sign Language.”
The interpretation service is being offered in partnership with 360 Direct Access, which uses both human and artificial intelligence providers. It will be available on the bank’s website contact page. During business hours, customers can click a link there and engage in a video conversation with a representative using sign language. After business hours, customers can leave a video message.
For deaf customers who visit one of the bank’s more than 200 financial centers, there will also be an option to scan a quick response (QR) code to connect with a sign language interpreter via their mobile device. The interpreter can then translate for the customer and financial center staff.
“As a community bank, we are committed to making banking services more accessible to everyone in the communities we serve,” says Andy Fiol, Fulton's head of consumer and business banking. “We are pleased to introduce these enhanced customer support options, including the online option enabling customers to work directly with representatives who are fluent in sign language.”
Fulton Bank, N.A. is headquartered in Lancaster PA. The company also offers Spanish language interpretations services by phone, with information also found on its web contact page.